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Phillip Stoner The Jeweller

Project type

Brand Development

Date

February 2025

Photographer

Kate Abbey

We worked with the team at Phillip Stoner to evolve their brand positioning and redefine their look & feel. Beginning with a brand workshop, we got under the skin of what made the Phillip Stoner brand. The findings flowed into a new Brand Foundations document, to set in stone the brand muscles, positioning line, tone of voice and redefined look.

This evolution of the brand was realised through thoughtful story-led social media content and emotionally engaging brand advertising. All this was enabled by one-day luxury photoshoot from renowned photographer Kate Abbey, generating over 1900 image assets to use in Phillip Stoner's brand toolkit.

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